fronted by Moa Mattsson and Josefin Svanberg, the campaign captures the essence of FITBERRY in the city. from early mornings to late nights and everything in between. it’s about effortless comfort that fits into real life: city strolls, coffee runs and busy afternoons.

shot in New York City this October, the New York Edit brings together our signature pieces, the oversized hoodie and straight-leg jogger. this is FITBERRY in its element: clean, confident and grounded in comfort.