THE SUMMER EDITION: your new summer uniform

This summer, we packed our suitcases, charged our cameras and boarded a sunrise flight from Oslo to Spain, all for the shoot of what would become our most anticipated drop to date: THE SUMMER EDITION.

What started as a campaign plan quickly turned into something more: a true girls’ trip, filled with mirror selfies, golden hour laughter, early morning breakfast and way too many outfit changes. The kind of weekend you want to bottle up and save for later, and in a way, that’s exactly what we did.

From the moment we stepped into the airport, we were in full SUMMER EDITION mode. Matching sweats, TikToks rolling and iced lattes in hand. We wore the drop through terminals, taxis and lunch spots, and it confirmed what we already knew: this collection travels well.

BEHIND THE SHOOT
We arrived in Spain just after 10AM, and after a quick hotel check-in at our 5-star hotel (a literal dream), we dove straight into the first shoot: a golden-toned lineup of hoodies, lounge shorts and joggers in brand-new colorways like Pink Lemonade and Tennis Green. It was chaotic. It was fun. It was very FITBERRY.

In between takes, we filmed TikToks, journaled notes for future drops and took moments to remind ourselves: this is what we’re building. A brand that’s more than clothes. It’s a feeling and a community<3

FROM US TO YOU
To everyone who’s joined the FITBERRY Club, whether this is your fifth drop or your very first, thank you!! 

It's officially a FITBERRY summer💛

LOVE,
TEAM FITBERRY®